Saturday, April 26, 2008

Microsoft Surface

What is the world coming to? Technology keeps evolving everyday...

Microsoft Surface is a Multi-touch product from Microsoft which is developed as a software and hardware combination technology that allows a user, or multiple users, to manipulate digital content by the use of natural motions, hand gestures, or physical objects.

In a few years to come, this device will be the most easiest and fastest way to operate media communication. Click on the link below to experience Surface :)
http://www.microsoft.com/surface/index.html

Love, Internet Style

The Internet slows things down.

If you're dating in the Age of the Hook-Up, sex is this looming possibility from the first moment you meet a prospective partner. But couples who meet through online dating services tend to exchange e-mail for weeks or months. Then they'll progress to phone conversations for a few more weeks.

Online dating puts structure back into courtship. For generations Americans had certain courtship rituals. The boy would call the girl and ask her to the movies. He might come in and meet the father. After a few dates he might ask her to go steady. Sex would progress gradually from kissing to petting and beyond.

But over the past few decades that structure dissolved. And human beings, who are really good at adapting, found that the Internet, of all places, imposes the restraints they need to let relationships develop gradually. So now 40 million Americans look at online dating sites each month, and we are seeing a revolution in the way people meet and court one another.

By DAVID BROOKS
Published: November 8, 2003

Media Equation

Media Equation is a theory that predicts why people respond unconsciously and automatically to communication media as if it were human.

This theory looks at interpersonal communication between an individual and the media. We talk back to our computers, and we use the same personal spacing techniques with media as we would if that particular medium were a real person. We unconsciously act as if the media are people. There’s something unique about this theory. It is relatively new, and considers new forms of interpersonal communication

Critique: This theory is scientific in nature, and according to Chaffee & Berger’s 1997 criteria for scientific theories, it is an okay one.

-It predicts that people will treat the media (according to interpersonal theory) as they would treat a real person.
-It explains ways the audience is active.
- It is relatively simple to understand.
-It is internally consistent on the scientific side (one truth, determinism, value nuetral).
-It helps organize knowledge about the action of the audience.

Example:

When the television you are watching is real small, you tend to sit closer, and when it is large, you tend to sit further away from it. Ask a friend to randomly watch you when you are watching someone you like, admire, or think is attractive on television. You can do the same for them as well. I notice that I tend to sit closer to the television, smile, and keep eye contact when I am watching someone I like on television. However, I walk away, make ugly faces, or ignore people I don’t like when I am watching television.

Theorist: Byron Reeves and Clifford Nass (1996 )
Primary Article: Reeves, B., & Nass, C. (1996). The media equation: How people treat computers, television, and new media like real people and places. New York: Cambridge University Press.

More Research on Media Equation: Moon, Y., & Nass, C. (1996). How real are computer personalities? Psychological responses to personality types in human-computer interaction. Communication Research, 23, 651-674.